The Role of Greeting Cards in a Digital Age | Jim McAllister

Living in the digital era, we are surrounded by instant and convenient forms of communication. Emails, texts, and social media messages dominate our daily interactions. However, amid this digital noise, the conventional yet thoughtful method of sending greeting cards continues to hold its ground. I, as the CEO of a successful greeting card business, would like to share my perspective on the relevance and role of greeting cards in this digital age.